Homepage

Maximizing retention through CRM optimization and Personalized Automation™ since 2004

Marrying profitable growth with monthly recurring revenue + increased retention for a business that funds your future without sacrificing your life today.

Trusted by top businesses worldwide

Consulting Hearts

Consulting/Advisory

We partner with you to design and implement the best customized plan for your business’s needs now and in the future.

Learn more.

Speaking Heart

Speaking

Timely action-oriented insights that you don’t get elsewhere, highlighting real-world best practices for managing growth and change while increasing profits and having a life.

Learn more.

Workshop Heart

Community

No theory here. Engaging and interactive, trainings full of actionable info, you walk away ready to move your business forward today.

Learn more.

About Us

The Martini Way, a boutique firm, is focused on working with clients who make a difference in today’s world. We specialize in providing innovative, custom solutions with a focus on retention, Extreme Client CareTM and Leveraged Profit SolutionsTM designed with your values and goals front and center. Our Client Success Model™ below showcases our overall process.

Insights From the Trenches

Innovative yet practical tools, tips and resources derived from a voracious love of learning and more than 18 years of working with clients around the world.

What people say about us

Sandy has been an invaluable part of our team for over 15 years working with ACI in many different capacities to support the day-to-day back-end operations, finance and compliance.

As our fractional Director of Finance & Online Operations, she is an essential part of our team and we’re incredibly grateful for her attention to detail, her care, her flexibility and her wisdom. I highly recommend Sandy as part of anybody’s team.

Anese Cavanaugh
CEO & Strategic Advisor
Active Choices, Inc.